Smart Steps to Financial Growth: Drawing on 15 Years of Stock Market Insights from Adé Laoye
Investing is a way to potentially grow your savings beyond what basic bank accounts can offer. Relying solely on a paycheque leaves little room for wealth-building, particularly once inflation erodes the purchasing power of stagnant funds.
Adé Laoye, one of our real estate clients, has cultivated over 15 years of experience in stock market investing and trading.
His early career included roles at a Big 4 accounting firm, in banking, and within the non-profit sector—forming the groundwork for his eventual foray into trading academies in the UK and Canada.
While concurrently serving in government roles, he refined his market strategies and continued to build on the insights gained from his professional background.
Today, Adé’s Smart Investing for Beginners course draws on this broad blend of expertise, offering a practical path for newcomers to explore the fundamentals of stock investing.
Why Consider Investing?
Investing is a way to potentially grow your savings beyond what basic bank accounts can offer.
Relying solely on a paycheque leaves little room for wealth-building, particularly once inflation erodes the purchasing power of stagnant funds.
Through strategic investing, individuals can access opportunities for both short- and long-term gains, benefit from the compounding effect of reinvested earnings, and create additional income streams.
These factors can play a crucial role in enhancing overall financial stability and supporting future goals such as retirement planning or property ownership.
Course Overview
Finding Strong Companies
- Researching Fundamentals: Gain insight into reading financial statements, understanding revenue trends, and interpreting simple valuation metrics.
- Generative AI Tools: Learn how AI-driven filters can help quickly scan the market for potential investments, focusing on attributes like growth prospects and dividend history.
- Technical Analysis Basics: Explore basic chart patterns and indicators to confirm the timing of your investment decisions, ensuring a smoother entry into or exit from positions.
Selecting the Right Brokerage
- Comparison Factors: Understand the key criteria—such as fees, user interfaces, customer support, and available markets—that set brokerages apart.
- Account Set-Up Process: Follow clear instructions on identity verification, account funding methods, and platform navigation.
- Regulatory Considerations: Become aware of how different regulatory bodies oversee brokerage firms and how this impacts your investment security.
Building a Portfolio
- Dollar Cost Averaging (DCA): Delve into how consistent, scheduled investments can mitigate the effects of market volatility and reduce impulsive decision-making.
- Order Types: Learn about market, limit, and stop orders to execute purchases effectively, maintaining control over the prices you pay.
- Diversification: Discover strategies for spreading investments across sectors, industries, and asset classes to help manage risk and smooth out returns over the long term.
When to Sell
- Setting Exit Criteria: Pinpoint conditions that indicate it may be time to exit, such as significant price changes, fundamental shifts in a company’s performance, or reaching a personal financial objective.
- Emotional Traps: Recognize common pitfalls like panic-selling during downturns or holding onto failing stocks due to emotional attachment.
- Profit-Taking vs. Long-Term Holding: Weigh up the pros and cons of cashing in gains early against the potential benefits of sustained growth.
Market Psychology
- Behavioural Finance Principles: Learn how biases like overconfidence, fear of missing out (FOMO), and confirmation bias can derail otherwise sound strategies.
- Developing Emotional Resilience: Explore techniques for maintaining a disciplined mindset, such as setting investment goals and using checklists.
- Long-Term Thinking: Understand how patience, consistent analysis, and a clear plan often yield better results than reactive, short-term moves.
Lessons from Real Case Studies
- Positive Outcomes: Review examples where early research and disciplined approaches led to successful returns, emphasising best practices that can be replicated.
- Mistakes & Recoveries: See where missteps occurred—such as inadequate diversification or neglecting stop-loss measures—and how Adé addressed them.
- Applying Lessons: Understand the real-world impact of decisions, helping solidify the course material with tangible scenarios.
Course Structure & Resources
Smart Investing for Beginners is organized into five modules alongside an introduction and a wrap-up summary.
Throughout the course, learners access:
- Video Lessons: Each module includes concise video sessions covering the primary concepts.
- Exercises & Worksheets: Three hands-on exercises accompanied by downloadable templates and worksheets help transform theory into practice.
- Guides & Checklists: Step-by-step resources guide you in setting up accounts, screening for stocks, and evaluating when to buy or sell.
- Quizzes & Self-Assessments: At key milestones, quizzes help you gauge your understanding, identify areas for review, and consolidate what you have learned.
Completion of the material typically takes a few focused hours, making the course feasible to work through in a short timeframe.
Key Distinctions
- Beginner-Centred Approach
Many introductory courses overlook the powerful influence of psychology and the detailed logistics of entry and exit strategies. Adé’s curriculum proactively addresses these topics to round out the basics. - Practical, Real-World Emphasis
The course draws on personal case studies that highlight real challenges and successes, rather than relying solely on theory. This focus helps reinforce lessons in a memorable way. - Condensed Expertise
Having spent over 15 years in the stock market, Adé has consolidated his insights into direct, implementable steps. Students benefit from the distilled knowledge of a long-time investor who has navigated multiple market cycles.
Potential Advantages
Learning the foundations of investing can help individuals:
- Reduce Reliance on a Single Income: With the right approach, investment returns can serve as a supplementary source of funds, offsetting shortfalls during unstable job markets or life transitions.
- Combat Inflation: A well-chosen portfolio has the potential to outperform inflation, preserving the real value of savings over time.
- Encourage Financial Discipline: Engaging with markets often inspires better overall money management habits, including budgeting and goal-setting.
Student Feedback
Former participants often mention increased confidence and clearer decision-making:
“I came in with zero experience, but the lessons broke everything down into manageable steps. The example scenarios showed me how to adjust my strategy as I go.”
— D.P
“I was nervous at first, but the emphasis on controlling emotions really helped. Having a process for identifying promising stocks made it easier to start.”
— J.B
“The case studies stood out for me—especially seeing how small mistakes can be turned around by strategic thinking. It was one of the more practical courses I’ve taken.”
— A.J.R
Trump Tariff Coupon for Canadian Residents
In anticipation of new Trump Tariffs, Adé is currently extending a 20% discount (tt20off) to Canadian residents until the end of March 2025.
This offer may help those on a tighter budget begin their investing journey.
For specific terms and conditions, visit the Smart Investing for Beginners page.
Additional Video Resources
For more condensed insights into why investing is beneficial, consider these short clips:
Conclusion
Adé Laoye’s Smart Investing for Beginners combines 15 years of experience with real-world scenarios, thoughtfully designed to guide new investors through each step of the process.
Covering everything from brokerage selection to the psychological aspect of market engagement, the course aims to demystify common hurdles and give participants a structured way to begin investing.
Whether the goal is to bolster financial security or work towards a larger ambition—like property investment—this programme provides the foundational knowledge to navigate the stock market with greater ease and confidence.
For more information on enrolment, resources, and the limited-time Canadian discount, visit the course website.
Rylie C.